CREATIVE + VISUAL GRAPHIC DESIGNER

Hola! hello! I am a passionate graphic designer with attention to detail and a fondness for storytelling through all things visual. I have been on a constant journey of growth and exploration since 2016 after discovering design through my initial creative interest: photography.

Inspired by nature, culture, and the stories people share, I believe design has the power to connect, engage, and leave a lasting impression.

My philosophy revolves around simplicity, functionality, and elegance, aiming to create designs that communicate with clarity and impact.

Let's collaborate and bring your vision to life! Explore my portfolio and let's create something unique together. -Hector Chacon

  1. Self Initiated

  2. Quick hits

  3. Generative explorations

  4. photography

About

Detail-oriented graphic designer and visual storyteller with nine years of experience in digital and print design, brand creation & activation, and logo and layout design in the technology, startup and manufacturing industries.
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  • JANUARY 2024 - PRESENT
    CONWAY, AR

    Leads cross-functional creative initiatives shaping visual identity and brand direction for Snap-on Equipment and Total Shop Solutions brands, partnering directly with sales leadership and business unit stakeholders

    • Develops and maintains scalable brand systems, templates, and marketing assets that ensure consistency across all touchpoints print, digital, trade show, and executive communications

    • Produces high-quality campaign and marketing outputs under tight deadlines, earning trust and credibility with senior leadership, sales, and brand teams across the organization

    • Translates strategic marketing briefs into compelling visual design solutions, demonstrating originality, dependability, and deep understanding of brand expression

  • JANUARY 2019 - SEPTEMBER 2023
    MIAMI, FL

    Executed digital imagery reproduction and creation for a multinational technology client under strict brand guidelines, maintaining precision across production color profiles, font usage, and file creation standards

    • Managed complex folder structuring and asset delivery workflows across large-scale projects, ensuring accuracy and consistency for a global production pipeline

    • Consistently delivered production-ready assets across multiple simultaneous client projects, adhering to established naming conventions and QA standards

  • JUNE 2016 - SEPTEMBER 2018
    MIAMI, FL

    Led brand creation and visual asset development across five hyper-local digital media newsletters, building distinct visual identities for each publication while maintaining cohesion across the network

    • Conceived, prototyped, and executed large-scale experiential brand activations, managing ideation through physical production for high-attendance community events

    • Directed digital layout design and photography work across editorial and promotional content, contributing to audience growth and reader engagement

  • OCTOBER 2015 - MARCH 2016
    MIAMI, FL

    Digital and print production development including mass email campaigns and scheduled social media monthly campaigns for a wide variety of established clients.

Education

  • Miami, FL

    • Bachelor of Fine Arts in Graphic Design

    • AIGA Student Group - President

    • AIGA Miami - Board Member